Clarksburg Exponent and Clarksburg Telegram
Retail and Classified Advertising Rates

Effective January 1, 1997

1. PERSONNEL

Publisher: Terry Horne (304) 626-1453

Director of Sales & Marketing: Andy Kniceley (304) 626-1409

Retail Advertising Manager: Pete Oliver (304) 626-1423

Classified Manager: Deborah Veltri (304) 626-1413

Advertising Office Manager: Brenda Conley (304) 626-1421

National & Chain Store Manager: Jack Smith (304) 626-1411

RETAIL FAX: (304) 624-9441

CLASSIFIED FAX : (304) 622-3629


2. REPRESENTATIVES

Landon Associates, Inc.
19 Offices Nationwide
Pittsburgh, (412)-774-4411
Cleveland, (216)-966-8616
Cincinnati, (513)-688-0050
New York, (212)-867-1112


West Virginia Press Services
3422 Pennsylvania Avenue, Charleston, WV 25302
(304) 342-6908


3. BILLING INFORMATION

a. Advertising Agency Commission
Commissionable rate for national advertising is available to any recognized advertising agency and must be billed to the advertising agency. All local rates are non-commissionable.


b. Cash Discount
No Cash discounts are allowed.


c. Accounts Without Credit
All advertising is cash with copy until credit is established. Credit is allowed upon approval of a completed credit application. All major credit cards accepted.


d. Terms for Accounts with Credit
Net 30 days from closing date of the statement. Finance charges are computed on a periodic rate of 1.5% per month, which is an annual percentage rate of 18% on any period's balance not paid within 30 days.

e. Delinquent Accounts
On advertising where credit is allowed, when any part of the account for advertising becomes delinquent, the entire amount becomes due and payable. The Exponent-Telegram may refuse to publish further advertising of a delinquent account.


f. Contracts
Contracts are nontransferable; only advertising relating to the regular business of the contracted advertiser may be purchased under the advertiser's contract and none of the privileges of the contract may be assigned to another advertiser or business.


4. POLICY

a. Content/Copy
The Exponent-Telegram reserves the right to reject any advertising with content that may be construed as defamatory, invasive of the privacy of others, fraudulent, obscene or otherwise unlawful. In submitting copy, the advertiser represents and warrants that its content is truthful, is not defamatory, is not an invasion of others and is in compliance with federal, state and local laws and regulations.

b. Liability for Error
The liability of the Exponent-Telegram for any material error caused by the Exponent-Telegram in an advertisement is limited to crediting to the account of the advertiser an appropriate portion of the cost of the advertisement containing the error. The portion will be determined by the Exponent-Telegram according to the degree of the error. In no event will the credit be greater than the price of the first advertisement containing the error. Claims for such liability must be submitted to the Exponent-Telegram within 30 days after the publication and will not be honored if copy or corrections were submitted to the Exponent-Telegram after the deadline for submission. No adjustment of any kind normally will be made for errors that do not affect the value of the advertisement.


c. Circulation/Readership
The Exponent-Telegram does not guarantee any given level of circulation or readership for an advertisement.


d. Limitation of Liability
The advertiser and advertising agency must agree to indemnify and hold harmless the Exponent-Telegram from any and all claims, actions, suits, proceedings, costs, expenses, damages and liabilities resulting from any advertisement (including illustrations, text, layout, positioning, etc.) published at the advertiser's request.


e. Advertisement/News Format
Advertising that might be mistaken by a reader as news, feature or other non-advertising materials must be clearly marked "advertisement".


f. Position
All positions are the option of the Exponent-Telegram. Generally, the Exponent-Telegram will attempt to accommodate an advertiser's request for advertising position whenever possible. In no event will adjustments, reinsertions or refunds be made because of the position in which an advertisement has been published. Classified display ads may or may not appear under specific classifications due to "dummying" restrictions.


g. Failure to Insert
The liability of the Exponent-Telegram for omitting an advertisement from any edition in which it was scheduled or ordered for publication is limited to publishing the advertisement in another mutually agreeable edition at applicable rates.


h. Composition Charges
Composition costs associated with production of an advertisement that is set but not used will be paid by the advertiser at the current composition rate of $25.00 per hour.


i. Late Ad/Preprint Liability
The Exponent-Telegram accepts no liability for errors in advertisements placed late by the advertiser or delivered late by a third party designated as the source of material.

k. Artwork
The Exponent-Telegram is not responsible for the return of printing material/artwork unless a specific written request is received at the time of placement to hold such material for a period not exceeding 30 days.


l. Incorrect Rates
Incorrect rates on insertion orders which do not correspond to the rate card will be regarded as clerical errors and the advertisement will be published and charged at the applicable rates at the time of publication.


m. Special Rates
Exponent-Telegram representatives are not authorized to make any deviations from these published rates and regulations, orally or in writing.


n. Insertion Orders
The Exponent-Telegram accepts insertion orders from advertising agencies only according to the terms and conditions this rate card conveys. If an insertion order is submitted including conditions that are not in accordance with the rate card, the Exponent-Telegram is not bound to adhere to them.


5. ROP RATES

a. ROP Open

Political
All political advertising must be accompanied by cash with order and must be designated as "Paid Political Advertising," starting the name of the person authorizing its publication and candidates in whose behalf it is published. Photo I.D. is required when placing political ads.

6. TOTAL MARKET COVERAGE (TMC) RATES

The Exponent-Telegram publishes every Saturday a special section called Harrison County Xtra which is mail-carrier delivered to non-subscribers. The editorial content focuses on local people, youth sports and local events. Advertisers have found Harrison County Xtra to be a very economical way to reach an additional 22,000 households in Harrison County each week.

Harrison County Xtra Measurements: Same as ROP 6 Column Format. Proof deadline Friday 6 pm; Camera Ready copy Monday 3 pm

7. PREPRINTED INSERTS

Advertisers may choose full run for daily or Sunday distribution. If total market coverage is what you want, we can supplement our subscriber delivery with C.A.S.S. mailed delivery in our Saturday TMC product, Harrison County Xtra.

Full run distribution figures are based on average gross circulation and are more applicable than the ABC Audit figures which are based only on average paid circulation.

a. Preprints contracted for a twelve month period.


b. Placement of inserts in the Exponent-Telegram will result in credit toward fulfillment of advertiser's ROP contract covering display advertising. The amount of credit resulting from the placement of an insert will use the amount in dollars paid for the insert divided by the advertiser's contract rate in effect at the time the insert is placed.


d. To obtain maximum protection for your insert keep the paper size within the range of our 14x11 folded newspaper.


e. Broadsheet preprinted advertising sections should be half-folded. Tabloid size or small preprinted pieces should be flat.


f. Deliveries should be at our dock ten (10) days prior to date of distribution. Deliveries earlier than 17 days prior to the date of distribution increase the chances of damage due to excessive handling of skids.


g. The receiving department is open from 9 a.m. to 4 p.m. Monday thru Friday, 324 Hewes Avenue, Clarksburg, WV. No deliveries will be accepted by other personnel.


h. Preprinted inserts are accepted by reservation only. Quantity needed will be stated at the time of reservation.


i. For accurate identification of your skids, please display each skid with a copy of the insert on two sides of the skid and the quantity of inserts on each skid.


8. CLASSIFIED RATES

Happy Ad Rate

4 Line ..............................$2.20
Each Additional Line .55 per line
Minimum of 4 lines

Classified Rates for Happy Ads or Birthday Greetings

2x2 $10.00...$5.00 for each additional inch.


FUNERAL NOTICE CHARGES:

Harrison County Full Day $5.53 for 7 Lines;
.79 each additional line
Harrison County 1/2 Day $4.90 for 7 lines;
.70 each additional line
Out of Harrison County $6.09 for 7 lines;
.87 each additional line
Out of Harrison County 1/2 Day $5.53 for 7 lines;
.79 each additional line


IN MEMORIUM RATES

$5.53 for 7 lines; .79 each additional line
(pictures-7 lines per inch)


9. COLOR RATES  ROP AND CLASSIFIED

Color advertising is subject to availablity and mechanical limitations. Color charges do not include flap charges and scanner charges for full color photos and slides. Color scanner charges depend on the sizes and number of photos.
Price quotations are available upon request.

10. CIRCULATION

The Exponent-Telegram is audited by ABC.
Ask your sales representative for the latest report.

11. SPECIAL DAYS/PAGES/FEATURES

12. CONTRACT AND COPY REGULATIONS

a. Contracts are not valid until signed by the Advertising
Manager.


b. No verbal agreements are recognized


c. Contracts not completed will be short rated. Rebates are
not given.


d. Credits for errors in advertisements allowed for the first
insertion only.


e. It is the sole discretion of the Advertising Manager
whether to issue a credit or run a make good for adver-
tisements that have run with errors due to an Exponent-
Telegram oversight.


f. Contracts will be accepted from an individual advertiser or
may be drawn to include his/her subsidiaries but cannot
include two or more different companies.


g. The Exponent and Telegram resumes the right to adjust any and all advertising rates with 30 days written notice to the advertisers.

13. ROP DEPTH REQUIREMENTS

Ads with column depth of over 19 inches will be charged the full column depth of 21 inches. Ads for special tabloid sections that are over 9 inches in depth will be charged for the full column depth of 12 3/4 inches. Minimum size accepted 1 column x 1 inch.


14. MECHANICAL REQUIREMENTS

Offset Printing Process

Full Page.................     13  5/8 x 21
Double Truck ..........    28  1/2 x 21

Full Page ...............     13  5/8 x 21
Double Truck ..........   28  1/2 x 21

Full Page ...............     11  5/16 x 12  3/4

15. CLOSING TIMES ROP ADVERTISING

MARKET DEMOGRAPHICS

Knowing demographic segments of a consumer market, you are better equipped to develop programs which quantify your potential customer targets, thus improving your sales efficiency. North Central WV is a good place to do business because the market is balanced in all age groups. The vast majority of the market is comprised of married homeowners with incomes in excess of $40,000 annually.

The Exponent-Telegram is
audited by ABC.
Ask your sales representative
for the latest report.

Clarksburg Publishing Company, P.O. Box 2000, Clarksburg, WV 26302 USA
Copyright © Clarksburg Publishing Company 1998