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Clarksburg Exponent Telegram

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TODAY'S
NEWS

LOCALNEWS

SPORTS
BIRTHS OPINIONS
OBITUARIES COLUMNS
CALENDAR LETTERS
CLICK HERE TO
PLACE A CLASSIFIED AD
RECEIVE THE PRINT VERSION

START EACH DAY WITH US. CLICK
THE RED BUTTON

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Copyright©2003
Clarksburg
Publishing Company
All Rights Reserved

Clarksburg
Publishing Company,
P.O. Box 2000,
Clarksburg, WV 26302
USA

Digital Advertising Production Information


Digital Advertising
Production Information

For additional information regarding advertising production issues, please call 1-800-982-6034.

In February 2000 the Exponent Telegram converted to the "50 Inch Web." Posted below are all column sizes for retail (R.O.P.) and Classified Display advertising. All sizes listed are actual reproduction size. There is no reduction for any format or publication. Page area is 12" wide by 21" deep.

ROP / 6 Columns / 21" Page Depth
(0p11 Gutter)

# Columns

Width in Picas

Width in Inches

1 Column 11 picas 3 points 1.875 inches
2 Columns 23 picas 5 points 3.875 inches
3 Columns 35 picas 7 points 5.875 inches
4 Columns 47 picas 9 points 7.875 inches
5 Columns 59 picas 11 points 9.937 inches
6 Columns 72 picas 1 points 12.00 inches
Double Truck 147 picas 2 points 24.50 inches

Classified Display / 9 Columns / 21" Page Depth
(0p7 Gutter)

# Columns

Width in Picas

Width in Inches

1 Column 7 picas 6 points 1.25 inches
2 Columns 15 picas 7 points 2.562 inches
3 Columns 23 picas 8 points 3.875 inches
4 Columns 31 picas 9 points 5.250 inches
5 Columns 39 picas 10 points 6.625 inches
6 Columns 47 picas 11 points 7.937 inches
7 Columns 56 picas 9.25 inches
8 Columns 64 picas 1 points 10.625 inches
9 Columns 72 picas 1 points 12.00 inches

TABLOID -- 5 Columns -- 12" Page Depth
(0p11 Gutter)

# Columns

Width in Picas

Width in Inches

1 Column 11 picas 3 points 1.875 inches
2 Columns 23 picas 5 points 3.875 inches
3 Columns 35 picas 7 points 5.875 inches
4 Columns 47 picas 9 points 7.875 inches
5 Columns 59 picas 11 points 9.937 inches

Digital Advertising Production Specifications

The Exponent Telegram has converted to digital advertising and page production. The following information is provided for the assistance of producers of ad materials.
All conditions, deadlines and terms listed in the current Advertising Rate Card apply.
For more assistance with digital production issues, please call 1-800-982-6034, extension 463, or e-mail your question to advertising@exponent-telegram.com

Preferred file format for digital ad delivery is Adobe Acrobat (.pdf) files.
Preferred internet delivery method is AP AdSend.

Acceptable Electronic delivery Methods
AP AdSend The Exponent Telegram site code is WVCLA
E-mail as attachment to advertising@exponent-telegram.com . Recommended compression method for larger files is Stuffit 5.0
FTP pickup from your FTP server. Send access information for your FTP server with ad order. To use our FTP, please call 1-800-982-6034, extension 463 to discuss this delivery method.

Acceptable media for delivery
Zip disks Macintosh or PC format disk Prefer 100 MB Macintosh format. (Files must be Macintosh compatible.)
CD-ROM formatted for Macintosh or universal CD.
3.5" Floppy Disks
Jazz Cartridges (1 MB Macintosh Format)

Acceptable software and formats
Adobe Acrobat files with all fonts embedded
Applications: QuarkXPress, Multi-Ad Creator, Creator II, Adobe Photoshop files with all images, fonts included
EPS files from above applications

In the event digital files are not available, please try to provide all materials, including art or digital art files, and our ad services department will build your ad according to your layout. Normal deadlines apply.

In the event an ad must be delivered in hard copy for publication, please alert the Exponent Telegram sales representative that the ad is not digital. Veloxes or film negatives must be delivered in time to allow for approval of the materials, sizes, etc.

Questions regarding advertising orders should be directed to the advertising department at (304)626-1430.